What keeps Indian women engaged on Twitter? News, communities among top 5 conversation themes


Ahead of the International Women’s Day on March 8, Twitter took to finding out what Indian women were most interested in. As per the survey, tweets around everyday chatter had the highest engagement in terms of average number of likes and replies per tweet.

From #SareeTwitter to #LockdownRecipes, women loved tweeting about their everyday experiences, with Chennai and Mumbai leading these conversations.

With a 24.9 per cent share, passion points and interests emerged as the top conversation theme among women in India. Fashion, books, beauty, sports and entertainment were the most-talked about interests.

Current affairs (20.8 per cent), celebratory moments (14.5 per cent), communities (11.7 per cent) and social change (8.7 per cent) also featured in the top five conversation themes among women on Twitter.

20.8% of women said they use Twitter to stay informed on local and international news.

Chennai led the conversations around celebratory moments, creative showcase and everyday chatter, while Bengaluru dominated chatter around communities, social change and shared challenges. Guwahati led conversations around passion points, interests and current affairs.

Nearly 41 per cent women said they discovered a new interest on Twitter. Some women in India use Twitter to express their personal inhibitions and fears.

Talking about the report, Manish Maheshwari, Managing Director at Twitter India, said, “We commissioned this research to

build our understanding about women on Twitter and were inspired by the results.”


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