How can a No Code platform Drive Start-Up Growth through SaaS?


by Madhurjya Chowdhury

July 31, 2021

Here is how No-Code can drive start-up growth through SaaS.

In a time where technology is changing the world, it’s more important than ever to have an efficient, scalable, and cost-effective way for your company to grow.

As they say, Rome wasn’t built in a day—and neither were any other successful companies. Several factors must be put in place for a company to grow, but one of the most crucial is a product that effectively appeals to its customer base.


Anything is Now Available as-a-Service

We already know that any service that can be done online can now be done as a service. It’s easy to forget that the computing capabilities that make today’s products possible were once the province of governments and companies with plenty of cash.

What was once an expensive luxury was eventually distributed as a service, and now it’s only a matter of time before every innovation becomes available as-a-service. This ‘as-a-service revolution is changing what we get excited for, what we rethink, and where we decide to spend our happiness.

As automation, algorithms, bots, and artificial intelligence increasingly come to play in various service industries, more and more companies are offering their core services as a subscription. These include everything from transportation to professional services like accounting, machine learning, and digital marketing.


How To Transform Business?

The need for digital transformation for sustenance and growth has thrown up other challenges like an investment for and the gestation period of completing the digitization projects.

The mantra is to transform the business to adapt to the present and impending situations, by leveraging digital transformation at low cost without compromising on quality, and equally important in a faster mode. While this is true for all enterprises, it is more crucial for startups and SMEs who don’t have huge funds to invest and no time to waste in order not to become irrelevant.

Business Owners, Entrepreneurs, and CEOs are mostly technology agnostic. They don’t bother which code the application is written on or what platform it is developed, even if they are techies or tech-savvy. What the business typically looks for are solutions to their pain points that are currently hindering their profitability and growth and sustaining their future growth trajectory.


Why is SaaS Important for Start-ups?

When we hear the word start-up, what comes to our mind is tech companies, though it is not necessarily so.

There are three types of start-ups in using technology – one using technology for running their businesses -like Ola, Oyo, Paytm, Zomato, Netflix, Airbnb, MakeMyTrip, etc., aka digital business models, the other providing technology as a digital offering to support their core business like healthcare, hospitality, etc., and those developing applications for other companies, big and small, to manage their business.

For startups to survive and grow, digitization of business processes and operations are indispensable, but they cannot afford to have an in-house team for getting them developed, in their early stages. What will they do then?

Startups cannot go to the big guys in the market nor can go to a startup SaaS developer in the early stage. They need applications quickly and at a low cost, at low OPEX rather than Capex. Then how can they accomplish their business needs at low cost quickly?


Solutions to the Pain Points in the SaaS Supply Chain

Before we attempt to answer the previous question, let us look at this as an SME SaaS supply chain problem.

While SMEs cannot ignore the need for digital transformation, cash flow controls them, creating a vicious cycle for small businesses. The goal of putting all the challenges associated with the transition in place is for profits to begin on the first day, which is exactly what happens. Expecting profit from a start-up is akin to watering down one’s expectations.

A start-up, as previously said, represents a novel company concept. It is a time-consuming and collaborative effort involving many people. A start-up requires many employees to work at the same time.

What they will need are tools to develop the application themselves, quickly at a low cost or TCO, with no expensive talents and huge initial investments.

Undaku, has come out with a no-code application development platform with tools to help SaaS startups and small companies to create applications to run and manage their operations to help them steer their business for growth and profitability.

The beauty of this SaaS Builder Platform is its

• More flexibility than an on-premises solution.

• instant access and better scalability

• cost-effectiveness


SaaS Builder and Opportunities for Startups

Here are a few tips for building a SaaS app.

• The SaaS model requires you to provide reliable and consistent Customers who are willing to sign up for a subscription, but they won’t do so for all content.

How do you know if the services you offer are appropriate for the SaaS business model?

The SaaS business model is best suited to your application’s benefits, which are clear and recurring, deliver monetary benefits to clients, and are acceptable for a wide audience.

• Many developers and app owners are so focused on SaaS marketing that they fail to double-check their project ideas by looking at one of the most reliable sources of real-world evidence: the competition.

Any business must conduct market research. Consider not only what your competitors did correctly, but also what they did poorly when evaluating them. Look for service or feature gaps in your platform that you can address to provide value and win customers.

• Choosing a technology stack for your SaaS application is similar to choosing to build materials for a house. Your technology stack is used to build and run your applications.

Select your tool wisely to suit your needs as it’s important to estimate your scalability, potential benefits, and startup costs before platform selection.


Don’t Hold Back your SaaS Start-up

It is unnecessary for the SaaS developer and the end-user companies to be startups.

They can be existing or emerging enterprises. Though the Undaku Builder platform is envisaged keeping startups as their end-user customers in mind because of the latter’s need for less expensive, faster, and less complex requirements, it can be also used by bigger enterprises equally effectively.

Not that the no-code development platform is a brand-new concept and there are no similar products currently available in the market. There are many such platforms and tools out there in the market, but they are mostly meant for and targeted at large end-user customers and are expensive.

In that sense, Undaku SaaS Builder is a new idea conceived to enable startups to grow and expand their business resulting when all the players benefitting.


SaaS Market Potential

The SaaS ecosystem generates roughly $2-3 billion in annual revenue and employs nearly 40,000 people, with nearly 1,000 funded SaaS firms and ten unicorns (those with a valuation of over $1 billion) dotting the landscape.

According to the research ‘Shaping India’s SaaS Landscape,’ the Indian SaaS industry has the potential to generate $1 trillion in value and approximately five lakh jobs by 2030. SaaS BOOMi, Asia’s largest community of SaaS creators and product builders, recently released the study. Shaping India’s SaaS Landscape was a study conducted by SaaS BOOMi in collaboration with McKinsey & Company on the potential for SaaS enterprises in the country.

Undaku is a market leader in enterprise SaaS apps. The Undaku no-code app development platform has been designed from the ground up for building enterprise-level, subscription-based, SaaS apps like customer relationship management software, e-commerce systems, and content management software.

Here are some of the useful links which will definitely help you in the long run.



No code platform is a new or emerging technology that makes developing a software application simpler and faster without requiring an in-house developer. This can be a valuable tool for entrepreneurs to get early traction with minimal investment.

The Undaku SaaS Builder Suite has all the outstanding features that are required to build a line-of-business app for the customers.

Both the user companies and SaaS developer companies can get started with no prior knowledge of coding or need for training. They have built the platform for any business user to build apps for their business or their client’s business.

I hope this helped you to get strong know-how of the growth of startups through SaaS, and gave you the self-belief to construct your very own software with ease.


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