India’s third-largest private sector bank, Axis Bank is embarking on a partnership with the popular chatting app – WhatsApp – to offer basic banking services to its customers. This will allow customers to seek information regarding their account balance, recent transactions, credit card payments, fixed and recurring deposit details, besides getting their queries answered in real-time.
This initiative is in line with the Bank’s ‘Dil Se Open’ philosophy, to build sharper customer focus and greater convenience through constant innovation. Axis Bank WhatsApp Banking is available 24×7, including holidays, and the service will be available for both customers and non-customers of the bank. It is completely safe, as it works on a secure end-to-end encrypted messaging channel.
Commenting on the launch, Mr. Sameer Shetty, EVP and Head – Digital Banking, Axis Bank, said, said: “Our objective is to re-define the role we can play in the life of our customers, by elevating digital banking to new domains of customer engagement. This technology will not only enhance customer experience, but also provide a seamless and personalized experience to all our customers, as well as non-customers.’’